Forest River General Manager William Miller is implementing a new sales strategy. As part of the strategy, the manufacturer is promoting a new North American sales manager to one of its fifth wheel brands.
Steve Jacobs was promoted to the North American sales manager at the Columbus/River Ranch fifth wheel brand. Jacobs has more than 30 years of RV industry experience.
Miller said the Columbus/River Ranch brand is taking more responsibility to build its value proposition directly with prospective consumers.
“We understand that the landscape of sales and the channel to market is changing,” Miller said. “Now, more than ever, we needed to change and set a new standard of how we serve.”
In Jacobs’ new role at the fifth wheel manufacturer, he will collaborate with dealers to foster more direct consumer engagement.
