RVDA members will continue to receive Trader Interactive’s RV Industry Data program at a discounted rate after the association renewed its partnership with Trader Interactive, the parent company of Statistical Surveys, Inc. and RV Trader.
The collaboration provides members with RV inventory management strategies and marketing insights at a 10% discount.
RVDA President Phil Ingrassia said, “Trader Interactive brands are the industry’s go-to source for accurate RV consumer and retail data. This program and discount provide RV dealers with valuable retail information, enabling them to set up a data-driven approach to increase sales, capitalize on market opportunities and help them succeed in growing their business.”
The program provides information on RV consumers, including demographics, shopping behaviors and purchase journeys. Data visualization and analytics are included. Dealers can access new RV unit registration locations and sales by make, model, length and axle count. The information provides an overview of the market at country, state, city and ZIP code levels.
Additional educational resources include quarterly webinars, market reports and the annual RV Trends Yearbook.
SSI Senior Sales Manager John Ryneska said, “Statistical Surveys empower RV dealers with comprehensive, accurate data that helps them stay ahead in an evolving market. Our insights into RV buyer demographics, sales trends and regional registration data enable dealers to make data-driven decisions that boost efficiency and drive growth.”
