Keystone RV Company is launching a new sales training, motivation and recognition program called Keystone Ignite Sales. Developed exclusively for Keystone’s dealer partners, the Keystone Ignite Sales mobile app was designed to support front-line sales professionals by putting training and product information at their fingertips.
The platform is designed to complement the Keystone sales team’s on-site training and features learning paths, videos, quizzes and certifications for each of the company’s brands. The app also features one-touch access to top features and benefits for every Keystone model and a “new product finder” that will allow salespeople to input the product features a prospective consumer is looking for and identify which Keystone models they carry that meet those criteria.
“Our dealers are the lifeblood of our business, and we are incredibly focused on offering world-class tools and resources to support them. Earlier this year, Keystone introduced a new video asset library and a new POP print-on-demand program in partnership with FedEx Office, but the Keystone Ignite Sales portal is the biggest dealer-focused initiative the company has ever undertaken,” said Christy Spencer, marketing and communications director at Keystone. “This was Matt Zimmerman’s vision, and I think it’s turning out even better than we imagined. The program and the data that drives it represents a lot of hard work and support from team at Keystone and our development partner, The ZaneRay Group.”
The Keystone Ignite Sales portal will be available as a smartphone app as well as via desktop and tablet. The program will be rolled out regionally over the next two months.
A division of Thor Industries, Keystone RV Company is a North American manufacturer of towable RVs. Keystone offers a wide range of RV’s including single-axle minis, ultra-lightweight travel trailers, luxury travel trailers, fifth wheels and toy haulers. Keystone brands include Montana, Montana High Country, Alpine, Avalanche, Cougar, Cougar Half-ton, Laredo, Outback, Sprinter, Passport, Bullet, Premiere, Springdale, Hideout, Fuzion, Impact, Raptor and Carbon. Headquartered in Goshen, Indiana, Keystone has manufacturing facilities in Goshen and Pendleton, Oregon as well as more than 1,000 dealer locations throughout the U.S. and Canada.
