LCI Industries and Lippert Components Inc., named Lorenzo Manni vice president sales, RV Europe.
Manni has been working in the RV sector for nine years, starting as a sales manager for Project 2000, which later was bought by LCI.
He was promoted to the role of international business development for LCI in 2016. After the LCI acquisition of Metallarte, Lorenzo was promoted to director of sales and marketing for this business unit and later appointed director of sales of LCI, RV Europe, in November 2018.
“Lorenzo has been an integral part of our European growth strategy from the very beginning – first as a business partner of ours, and then as a colleague,” said Jim Menefee, LCI Group President of Europe. “His industry experience and customer knowledge will help take our RV sales in Europe to the next level.”
Manni, who speaks six languages, and the newly formed Sales Organization will serve several businesses in Europe, including the OEM and aftermarket RV segments as well as the cruise ship industry. The new sales organization will report directly to Menefee.
“As director of sales, RV Europe, I had the task of unifying all our Italian business units into a singular sales organization, building a strong and competent team. We have now completed this phase; and in my new role, the challenge will be to provide a structured and efficient service to all of LCI’s divisions in Europe, including Polyplastic,” Manni said.
Regarding Polyplastic, LCI said there will be a transition period during which the sales division account managers will be trained on LCI products and the LCI culture. The Polyplastic product management team will continue to collaborate on an ongoing basis with their current commercial accounts to keep them updated on product and technical issues.
“I am excited that Lorenzo will lead the Polyplastic RV sales team,” Polyplastic Managing Director Jan-Cees Santema said. “The great experience he has will bring a big potential for Polyplastic as the leading innovative window supplier.”
In addition to the development of the market in Europe, the newly formed sales organization has the task of creating opportunities and synergies between North America and Europe. This includes strategies aimed to expand the number of European products available in the American market and vice versa.
“Lorenzo has the experience, skills and cultural background to lead LCI’s sales organization in Europe,” said Michele Checcucci, CEO of LCI, RV Italy. “I am convinced that his ability to team up and develop other leaders will be instrumental to the growth of LCI. I am delighted that his professionalism is made available to Jan-Cees and the rest of the LCI Europe RV team.”
