In October, Winnebago Industries is encouraging communities to do good deeds and go outdoors during its GO for Good Challenge.
The challenge is designed to help children and communities build meaningful connections to nature through the Winnebago Industries Foundation’s partnership support to Thrive Outside, an Outdoor Foundation collective impact initiative.
“Thrive Outside is designed to create healthy individuals, communities and economies by making the outdoors a habit,” Outdoor Foundation Managing Director Stephanie Maez stated. “Centering community leadership and voice, Thrive Outside communities ensure that all people feel a connection with nature and realize the health and mental health benefits the outdoors provide.”
Launched in 2019, Thrive Outside provides multi-year capacity building grants to diverse communities to create or strengthen partnerships between existing local organizations such as schools, Boys and Girls Clubs, YMCAs and nonprofit conservation and outdoor organizations that engage kids and families in repeat and reinforcing positive outdoor experiences. Atlanta, San Diego, Oklahoma City and Grand Rapids, Mich., are the first Thrive Outside communities, with four more launching in 2021.
“Winnebago Industries and the Winnebago Industries Foundation strive to connect people with transformative outdoor experiences. We also are strong believers in the power of people working together to strengthen the communities they call home,” Winnebago Industries President and CEO Michael Happe stated. “As our team members kick off a month of giving and outdoor wellness, we are thrilled to announce this partnership with the Outdoor Foundation, outdoor industry colleagues and communities across the country.”
To participate in the GO for Good Challenge, simply do a good deed, engage in an outdoor adventure and inspire those on social media by using the hashtag #GOforGood.
