Camping World Holdings, Inc. and kathy ireland Worldwide have entered into a licensing agreement to launch kathy ireland Recreation & Adventure.
The new line of furniture for the RV aftermarket and RV original equipment manufacturer space will be available exclusively at Camping World and Gander RV & Outdoors retail locations, plus online, beginning in December.
“I have always been blown away by the style of the kathy ireland Home products, so when the opportunity came around to partner together in the RV space, we jumped at the chance,” Camping World Holdings Chairman Marcus Lemonis stated. “Kathy’s brand represents a fashionable and affordable lifestyle and has always been at the forefront of emerging trends. This collection gives customers the chance to browse through an impressive collection for the perfect pieces that will best complement their interior design.”
The launch of the kathy ireland Recreation & Adventure furniture line is a starting point, as the companies look to expand their relationship in the future with other categories such as beddings, linens, textiles, bath etc.
“Collaborating with Marcus, a friend, a mentor, and one of the most brilliant business titans of our times, is truly exciting,” stated Kathy Ireland, chairwoman, CEO and chief designer of kiWW. “When I first spoke with Marcus a few years ago, my belief, in that moment, was that one day we would have the opportunity to collaborate.
“The team of people at Camping World is extraordinary,” Ireland stated. “Honest. Patriotic. Family-focused, leaders who care about every customer. Marcus is not only one of the most respected business minds, leaders, and visionaries of our times, he is also someone who shares our entire team’s passion for improving the human condition around the world.”
