Lippert Components, Inc. (LCI) has hired Joe Thompson as chief marketing officer (CMO).
Thompson comes to LCI after the December 2019 acquisition of the CURT Group, where he served as CMO the previous five years.
With this announcement, Thompson immediately will structure a new global marketing organization servicing all of LCI’s current and future brands.
“Joe has been instrumental in launching a series of new products as CURT has invested aggressively in an innovation initiative in recent years that has led to multiple industry awards,” CURT Group President Rock Lambert stated. “This will allow us to leverage the strength of leading brands in our combined portfolio, keeping our company as a first choice when it comes to the markets we serve.”
Thompson brings more than 32 years of experience in consumer product sales and marketing leadership to LCI. He has served as the VP of marketing at a number of companies, including Lund International, Formica Corp. and Armstrong World Industries.
He will report to Jamie Schnur, Group President – Aftermarket and Lambert.
Thompson’s primary responsibility will be to create a world-class marketing organization that will drive the global marketing strategy and efforts for all LCI brands.
“I’m very excited about this new opportunity to create an organizational structure that delivers a unified customer experience, brand purpose, stimulating communication, marketing technology, and innovative product leadership,” he stated.
Thompson and Jarod Lippert, LCI’s vice president of marketing, will work together to create a unified organizational structure that will promote new products and services, grow digital presence, develop customer loyalty, engage audiences, and increase sales with new and existing customers across all of LCI’s growing brand portfolio.
