The National Association of RV Parks & Campgrounds (ARVC) struck a deal it said will expand the association’s marketing reach to millions more annually.
Through the agreement with The Association Partner, ARVC will lead a national campaign to target campers using GoCampingAmerica.com. A listing on GoCampingAmerica.com is included in ARVC membership, but ARVC said the new program expands on the reach.
Campgrounds now will benefit from traffic to their listing by enhanced retargeting efforts.
“I truly believe this new program will definitely be a positive impact on our industry. It will help maximize awareness and engagement with campers and drive new business for our members,” said David Basler, ARVC vice president of membership and marketing. “Our members are always looking for new marketing tools and this program gives new options to both campgrounds and suppliers.”
For suppliers, retargeting can help reach decision-making owners, operators and managers looking for the next best product or service. The partnership will promote ARVC’s most important initiatives, the association stated, while creating opportunities to build strong relationships between top industry suppliers and ARVC’s members.
The Digital Retargeting Program will enable industry suppliers to effectively interact with these ARVC members, as well as ARVC’s annual conference attendees.
“We are honored and eager to partner with ARVC,” said Brian Donohoe, The Association Partner CEO. “Our country has a shared love for the great outdoors, and we are excited to work to build lasting relationships with ARVC members and industry-leading suppliers.”
For more information on ARVC’s Digital Retargeting Program, contact Case Aldridge at [email protected] or 904-868-8360. For information on the partnership, contact Gary Headrick at [email protected] or 330-696-6454.
