Go RVing announced the recent launch of a consumer-facing quarterly newsletter. The newsletter’s purpose is to help keep dealer leads warm, RVIA and Go RVing stated.
As consumer RV demand surges, Go RVing said its 2021 marketing strategy includes more educational content that will help retain RVers by inspiring new uses, expanding content around expert advice, camping hacks and tips, recipes, how-tos and more.
The first Go RVing quarterly newsletter launched June 15 and saw a 43% open rate, compared with the industry average, which Go RVing said is around 20%.
Consumer demand also created a need for educational resources specific to the new RVers, Go RVing said. Consumers are looking for content that will enable them to be successful as they embark on their first RV adventures.
To meet consumers’ needs, Go RVing said it launched a newsletter to welcome new RVers when they sign up on the website and introduced them to a first-timers tool kit. Included in the tool kit is guidance on many topics, including things to consider when buying a first RV, deciding which RV is right for the consumer, RVing 101 maintenance and how-tos and where to find more information to get started.
Go RVing said it will use the newsletter to feature stories and custom content created with media partners, driving consumers back to the Go RVing website.
“In addition to the amplification we get on from social media, our media plan, and partnerships,” Go RVing said, “we will be pushing new content directly to a growing list of consumers who are actively seeking more stories and articles from Go RVing.”
