Midland, Ontario-based RV Part Shop launched redesigned versions of its web properties for Canadian and U.S. customers.
The new sites improved the user experience while shopping for RV and truck parts and accessories. The site also features an expanded product line, including marine parts, camping gear, hunting/fishing gear and outdoor lifestyle products.
“We are very proud of the new sites. Our team worked hard to incorporate all of the best practices for ecommerce and the latest site features into this project to provide customers with the best possible user experience,” said Richard Gastmeier, president at RV Part Shop. “We also received great support from our distribution and manufacturing partners in providing content and resources. We had already proven that any improvements to product information presented to customers translates directly into increased product sales. This makes the resources we receive from our partners very valuable to the entire supply chain.”
Some improved site features include:
- Improved product search speed and relevance
- One page checkout
- Personalized product recommendations on every page
- Mobile-Friendly pages
- Expanded blog section
The company is developing a fitment filtering feature to enable customers to view relevant hitches and towing products, truck accessories and other vehicle-specific parts by entering their vehicle information. The feature is expected to launch in the third quarter of 2021.
To view the new sites, visit the Canadian site at www.rvpartshop.ca or the U.S. customer site at www.rvpartshop.com.
