Camping World Holdings, Inc. and Overton’s announced the launch of Nautica-branded marine, water and outdoor marketplace products.
The new assortment of Nautica-branded marine furniture and water recreation equipment, exclusive to the U.S. and Canada, caters to life on the water, the companies said, a key outdoor activity of the RV and outdoor enthusiast.
“We are thrilled to have the Nautica brand as part of our newly expanded product line,” said Marcus Lemonis, CEO and chairman of Camping World. “We continue to listen to our customers, and they are telling and showing us that the RV is a means to support other active outdoor lifestyles such as boating, camping, hiking, biking, etc.”
The collection will feature water skis, wakeboards and life jackets, inspired by Nautica’s American style. Accessories will include marine rope, boat covers, bimini tops, outdoor seating, tables and screen rooms. Overton’s/Camping World will have exclusive rights in the U.S. and Canada for Nautica boat seating and furniture.
“The Nautica-branded products allow us to expand our offering and increase product touchpoints with today’s consumer, which should lead to a higher frequency of visit and a larger market basket,” Lemonis said. “Today’s active consumer is not just sitting by the campfire with their RV; they are enjoying the activities of the great outdoors.”
The all-new Nautica-branded outdoor product line will be available online at Overtons.com, CampingWorld.com, GanderOutdoors.com, and retail locations nationwide based on regional consumer needs.
The Nautica brand launch originated from a partnership between Camping World and Authentic Brands Group.
