Airxcel, Inc. expanded its marketing team to include a new social media and communications manager and a new marketing coordinator.
Mary Bourassa will be the social media and communications manager for Airxcel’s 11 RV-specific brand. She creates strategic B2B and B2C marketing campaigns and is responsible for customer-facing communications through new and legacy media channels.
Bourassa comes to Airxcel from the travel and tourism industry, where she worked most recently in the U.S. Virgin Islands helping companies rebuild and rebrand after the 2017 hurricane season. She holds a B.S. in journalism from the University of Colorado-Boulder and an M.L.S. in creative writing from the University of Denver.
Leah Shaikin joins Airxcel as its new marketing coordinator. She will be lead contact and primary voice within the Suburban corporate marketing group. Working with the respective product teams, she is a product expert who drives brand recognition for both OEM and end-user audiences through marketing initiatives.
Before Airxcel, Shaikin was the director of partnership recruitment and management at Clout Fantasy and a marketing intern at the University of Colorado Boulder. She holds a B.S. in business from the University of Colorado Boulder.
“We are pleased to have Mary and Leah join the Airxcel marketing team,” said Piar Adams, VP of marketing and aftermarket sales. “We have a talented, dynamic group poised to bring energy and global awareness to the wide range of new and innovative products our brands are debuting.”
Airxcel said it soon planned to add another marketing coordinator.
