Airstream, Inc. has tapped Amperity’s customer data platform (CDP) to unify consumer data and better understand owners’ digital, financial and physical journeys, the RV manufacturer stated.
The unified database of Airstream owners, also known as Streamers, will better enable Airstream to engage with existing customers and to continue to deliver an elevated customer service, the company said.
Amperity’s CDP will create an owner database using Amperity’s customer data and identity platform. The information will enable Airstream to explore and understand the journeys of its customers, Amperity stated.
“Understanding the physical and virtual journey our customers take toward ownership is a core part of Airstream’s customer service,” said Bob Wheeler, Airstream president and CEO. “It is a unique process for every customer, but one where patterns emerge. Through the implementation of Amperity CDP, we are able to better understand the full scope of each owner’s experience, and we will be able to guide them toward solutions and products that make sense for their particular situation.”
The companies said the industry’s rapid demonstrated the need for comprehensive data to better understand the new wave of open-road travel enthusiasts.
“Airstream is on the road to gain a deeper and more actionable understanding of their owners and further understanding of what fuels their adventures,” said Kabir Shahani, Amperity CEO. “Implementing Amperity during this period of business growth will enable Airstream to maintain a commanding lead in the recreational travel industry and differentiate by providing data-driven omnichannel experiences that delight Airstream owners.”
