Apco Holdings, LLC named Kylie Price as vice president, post-purchase sales.
The company is an F&I products provider to RV and automotive markets and home to the EasyCare, GWC Warranty and MemberCare brands.
In her new position, Price will be responsible for Apco’s post-purchase channel evolution to continue to drive growth and advance digital outreach efforts.
“For F&I products, managing the post-purchase relationship with the consumer is just as important as the initial sale,” said Scot Eisenfelder, CEO of Apco Holdings. “We are thrilled to have Kylie spearhead this critical retention and growth channel for our dealership customers.”
Before joining Apco, Price spent five years at Affinitiv, where most recently she was executive vice president of OEM accounts. Price has more than a dozen years of experience in sales, marketing and digital advertising in the automotive industry, and holds degrees in public relations and advertising from Aquinas College and Loyola University of Chicago.
