Winnebago released an enhanced digital platform called Winnebago Insider. The platform provides an insider view of the latest Winnebago brand news, including new innovations, soon-to-be-released models, and service and quality enhancements.
Winnebago Insider features virtual tours of Winnebago’s suite of products, expert commentary about models, user testimonials, technology spotlights, and other breaking news. User-friendly shopper tools, combined with a unique search function that lets customers search by lifestyle segments, will help first-time buyers find the right product, Winnebago said.
“Winnebago Insider marks a significant step forward in our effort to engage with existing and prospective customers,” Winnebago Outdoors President Huw Bower said. “RV owners and enthusiasts have consistently asked Winnebago to deliver even more specialized solutions to match their unique needs and interests while exploring the outdoors. Winnebago Insider gives them the insights they crave about our latest models and what is on the horizon.”
Winnebago Insider delivers insights about new and existing products and is updated regularly with “breaking news,” including photos, floorplans and user reviews. Select models are brought to life with video stories from true insiders, including Winnebago product managers who provide expert commentary about special features, and ambassadors such as Famagogo co-founder Peter Holcombe, Fit RVers Steph and James and Traveling Robert.
“There are many people interested in learning more about RVing but are not sure where to begin or which product to choose,” Bower said. “Winnebago Insider provides clear and comprehensive information to help those customers plan their next outdoor adventure with confidence.”
For its debut, the platform will spotlight six highly anticipated models with “insider” stories ranging in length between five and 10 minutes. They include:
- The Hike 100 towable has ample storage and extended season capabilities. Smaller and lighter than any other Winnebago Towable, this new model can be towed behind smaller vehicles.
- The Micro Minnie FLX compact camper is the only towable on the market combining five new energy- and cost-efficient technologies that enable users to enjoy time off-grid for up to five days.
- The Roam is the first purpose-built vehicle on the market providing unparalleled freedom and comfort to wheelchair users—whether at the campsite or around town.
- The Ekko Type C coach seats and sleeps up to four passengers and is strategically designed for increased livability in the footprint of a camper van.
- The Solis Pocket includes a fiberglass pop-top that comfortably sleeps two and a multi-purpose rear annex that makes outdoor living even easier.
- The Vista and Sunstar 33K. The Vista 33K is a gas-powered Type A coach available in five slide-out equipped floorplans that sleep up to seven.
“One of the great things about Winnebago Insider,” Bower said, “is that it is accessible to everyone. Sharing in-depth information in this way aligns with Winnebago’s broader mission to help more people experience the beauty and wonder of the outdoors. Life is too short not to go exploring. We make the shopping and buying experience easier for our customers.”
