The demographics of the typical RV owner are changing, RVIA stated. While 85% of current RV owners identify themselves as white, according to the recent Go RVing RV Consumer Demographic Profile, that number drops to 76% when looking at RVers who bought their first RV in the past year.
The greatest increase in the diversity of RV owners is in those who identify themselves as Black. When looking at first-time owners who bought their RV in the past year, 13% identify as Black, an increase from 6% of owners who purchased their first RV 1-5 years ago and from only 2% who purchased their first RV 6 or more years ago.
For decades, the RV industry, and specifically Go RVing, has been working to grow diversity in the RV market, and foster equitable, accessible, and inclusive RV experiences for everyone of all backgrounds. Read more on the RVIA website here.
