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EXCLUSIVE: Leisure Time, Pure Defense Sanitizer Partner

A picture of two people in suits shaking hands as they are standing up from a conference table.

Pure Defense, a multi-surface sanitation product supplier, has signed a representation agency agreement with Leisure Time Sales and Marketing.

Leisure Time Sales and Marketing caters specifically to RV manufacturers, marine, specialty automotive and aftermarket clients. Leisure Time President Mike Willhoff said Pure Defense has “uncapped” potential in the RV industry.

“Cleaning products right now in the industry are dedicated to the outside of the RV, not inside,” Willhoff said. “This is a biodegradable, interior cleaner for windows, countertops — not only does it clean, but it puts a coating on to prevent fingerprints.”

Willhoff said the cleanser is unlike anything currently offered on the market. He said the biodegradable aspect is not something suppliers focused on for interior cleaners before.

“Products on the market are focused on how we can make the outside look pretty,” Willhoff said, “but this keeps the inside clean and protected.”

Patty Bennett, Pure Defense founder, said the cleaning products company is excited for new possibilities opened through the partnership.

“We are thrilled to be working with Leisure Time and expanding our distribution in the RV industry,” Bennett said. “We are confident the team at Leisure Time’s expertise and connections within the industry will expand our foothold.”

Pure Defense offers several sanitation products. All the products are safe to use as multi-surface cleansers on surfaces found in vehicle interiors.

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