Flow-Rite hired Alfred Estrada as its new vice president of sales, according to company president Todd Hart.
In his new role, Estrada is responsible for developing and implementing key growth strategies and sales action plans. As part of Flow-Rite’s leadership team, he meets with the company’s sales managers to assess annual sales performance targets and customer base expansion.
“Alfred has an impressive background in manufacturing,” Hart said. “Coupled with his proven success in sales and customer service, he will make a valuable addition to the Flow-Rite team.”
Estrada has over 20 years of senior-level manufacturing management. Most recently, he was regional vice president for UFP Technologies, a developer of medical devices and components. Prior, he was an account manager and plant manager at Cadillac Products Automotive Company. He holds a Bachelor of Business Administration from the Detroit College of Business and an MBA from Davenport University, Grand Rapids, Michigan.
Flow-Rite is a supplier of injection-molded fluid control components for marine, RV and industrial use.
