E-Z-GO will use Rollick’s digital engagement module, RollickDR.
E-Z-GO vehicles are designed and manufactured by Textron Specialized Vehicles Inc., a Textron Inc. company. With the RollickDR online technology, the company is providing a more seamless experience to consumers interested in an E-Z-GO golf cart or personal transportation vehicle, such as its EliTE series of electric vehicles powered by Samsung SDI lithium-ion technology. Consumers can see incentives and special offers, prequalify for financing, estimate a trade-in value, reserve a unit with a down payment and schedule an appointment with a local dealer that has the unit in stock.
According to a recent study by The Center for Generational Kinetics for WPEngine, 65% of all generations say they rely more on technology now than ever before, and more than 60% of Gen Z and millennials plan to continue using the digital channels they adopted or increasingly used during the pandemic.
Gunnar Kleveland, Textron Specialized Vehicles president and CEO, said the goal was to have a straightforward, simple online experience for Rollick clients.
“We all shop online now,” Kleveland said, “and expect the online experience to be seamless and provide an excellent level of service and attention.”
Bernie Brenner, Rollick CEO, commended E-Z-GO on leading the way in helping dealers serve clients in a more personalized way that also aligns with how buyers expect to shop.
“When that experience starts on the brand website,” Brenner said, “the manufacturer begins building loyalty before the customer steps foot in the dealership.”
In addition to rolling out RollickDR in early December, E-Z-GO added Rollick’s Inventory Tools, including displaying dealer inventory on its brand site, to its Aimbase lead management solution powered by Rollick last year. Shoppers often start their journey on the brand site and want to ensure they end up at a dealer location that has the inventory they are looking for, Rollick said.
“Technology matters,” Brenner said, “and customers often only notice technology when it fails or disrupts the process. According to the study, two-thirds of consumers say that a frustrating website experience hurts their opinion of the brand.”
Rollick is a relationship technology provider for the RV, marine and powersports industries. E-Z-GO is a Textron Specialized Vehicles business.
