Dyana Kelley, president of CampCalNow RV Park and Campground Alliance, and her colleagues on the board of directors of the California Travel Association are advocating for increased state funding for tourism promotion. Kelly also serves on the California Travel Association’s government relations committee.
“It is the right thing for us to do because California’s camping and RV industries also benefit from the state’s marketing efforts,” Kelley said. “My involvement with CalTravel also helps raise the profile of the camping and RV segment of California’s travel and tourism business.”
California’s Legislature approved $95 million in stimulus funding for tourism marketing. CalTravel is requesting another $45 million specifically for Visit California, the state’s tourism marketing arm.
Kelley joined several other CalTravel representatives in meetings May 6 with Assemblyman Kevin Kiley, who represents Placer, Sacramento and El Dorado counties, and Rob Olmstead, the chief of staff for State Sen. Jim Nielsen of Red Bluff, who represents the northern San Joaquin Valley. The meetings took place in connection with CalTravel’s Tourism Advocacy Day in Kiley and Nielsen’s offices.
In addition to requesting Kiley and Nielsen’s support, Kelley and her colleagues from the CalTravel board encouraged the state representatives to support Assembly Bill 2075 and Assembly Bill 2890.
California’s campgrounds continue to set new records for occupancy and revenue this year, once again highlighting the economic resiliency of camping and RVing during the pandemic.
