Marketing and advertising expert Tanya Miller will return to the 2022 RV Dealers Convention/Expo this year. She will present a pair of workshops as part of the digital marketing track. The convention/expo will take place Nov. 7-11, 2022, at Caesars Palace in Las Vegas.
Miller is one of six workshop speakers announced on RVDA’s website. She is the president of Secret Weapon Media Agency.
Miller’s first hour-long workshop, “Social Selling is Here to Stay: So How Can You Make the Most of This?” is scheduled for 1:15 p.m. on Tuesday, Nov. 8. The seminar is for dealers who want to start using video on their social channels to move prospects to their websites. During the discussion, Miller will show how dealerships can use social media to generate more website traffic each month.
Topics for this course include:
- How to create engaging videos in less than an hour
- Where to publish these videos to get them noticed
- How to target videos to potential customers on social media
In Miller’s second workshop at 9 a.m. on Nov. 10, she will present, “What’s Your Unique Value Proposition and Why Do Your Ads Need One?” In this session, attendees will learn several techniques to help develop a unique value proposition to better craft marketing messages for their target audience.
