RV Retailer, LLC (RVR) has appointed three executives to its leadership team: Jennifer Robinson, CFO; Mario Lozada, chief information officer and Shahnaz Broucek as chief leadership coach and culture development officer.
“We continue to build an exceptional leadership team at RVR,” said Jon Ferrando, RVR president and CEO. “I am excited to attract the caliber of talent and experience that Jennifer Robinson, Mario Lozada and Shahnaz Broucek will bring to the areas of finance, technology and leadership and culture development at RVR as we continue to grow. They will make great additions to our leadership team.”
Robinson will serve as RVR’s vice president, CFO with responsibility for finance organization, reporting directly to Ferrando. Robinson will lead all finance functions, including accounting, financial reporting, capital planning, capital structure, financial planning and analysis, finance operations support, shared services and treasury operations. Her appointment began Monday.
“I am excited to join RV Retailer as CFO and lead the finance organization,” Robinson said. “RVR’s growth has been exceptional, and I look forward to working with Jon and the RVR leadership team to execute on the company’s priorities and drive continued growth.”
Robinson has over two decades of finance and accounting experience, starting her career at Deloitte and serving in finance roles the past 15 years for retail organizations, including public company CFO experience.
“I am pleased to welcome Jennifer Robinson to our leadership team,” Ferrando said. “Jennifer brings deep and extensive finance experience in the consumer retail sector. She will help us drive operational excellence as we continue to grow RV Retailer.”
Lozada will be responsible for the company’s information technology function. His appointment was effective Aug. 1. He will report to Famous Rhodes, RVR’s VP and chief marketing officer.
“It is wonderful to become a part of RV Retailer’s management team and support the company’s technology function and future investments,” Lozada said. “I look forward to leading the IT function and supporting the company’s technology priorities.”
Lozada has retail technology experience, most recently at Payless ShoeSource, where he led the company’s digital transformation by moving all technology from applications to infrastructure to the cloud, while significantly reducing IT operating expenses.
“Mario Lozada will strengthen our team with his retail IT experience,” Ferrando said. “Mario will be focused on ensuring we have strong IT systems and infrastructure as we continue our growth and invest in RV industry-leading retail technology as part of our strategy over the next several years.”
Broucek will report to Ferrando. Her appointment began Monday.
Broucek will be responsible for RVR’s executive leadership development program and strategy, providing high-impact learning, coaching and development resources for RVR leadership teams. She will take a lead role in RVR’s strategy and investments, RVR said.
“I am excited to join Jon and RV Retailer’s passionate leadership team to focus on leadership development, building a positive culture, and high-impact learning,” Broucek said. “I look forward to building on the tremendous achievements at the RVR University of Michigan Leadership Development Program throughout the company.”
Broucek served on the faculty of the Ross School of Business at the University of Michigan, teaching BBA and MBA students. She designed and taught programs at the Ross Executive Education Program, including RVR’s University of Michigan Leadership Development Program.
“Shahnaz Broucek will be an excellent addition to our team,” Ferrando said. “She is a talented and passionate leader, with expertise in leadership coaching, communications, and culture development. Her appointment to our team full-time reflects our unprecedented commitment to leadership development, investing in our associates, and building a great culture. She will work closely with me and Taylore Elliott, our CHRO (chief human resources officer), on these key priorities.”
