Jayco’s annual Dealer Homecoming returned in person for the first time in three years. The event was held at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee. Dealers, partners and their families were welcomed back to spend time with Jayco and get the first look at model year 2023 products.
This year’s event was centered on the theme, Elevating the Experience. With a record crowd of over 550 attendees, Jayco said it expressed its dedication and commitment to elevating everything from culture and people, to quality and dealer relations.
“The messaging at this year’s Homecoming was very clear and was infused in everything we did over the three days of the show and in the DAC prior; Employee Relations/Jayco Culture, Quality and Dealer Relations,” President and CEO Ken Walters said. “It is what we are focused on at Jayco day in and day out and we shared all of those efforts and results with our dealer partners.”
Over three days, dealers walked the product display, met one-on-one with individual Jayco sales representatives and participated in various breakout sessions.
Partners in attendance included finance companies, Rollick/Aimbase Lead Management, Jayco Ascend Ambassadors and Thor leadership.
The Jayco Dealer Advisory Council (DAC) met before the show opened and reviewed all products and provided candid feedback to the leadership team. Jayco said the DAC provides an invaluable cross-section of the dealer body throughout North America. These meetings help set the course for changes to the following years’ models and allow feedback to ensure any changes from the prior year were successfully achieved.
The display showcased three new units – the Jay Feather Volaré, the Seneca XT and the Solstice Li.
- Jay Feather Volaré – This non-traditional travel trailer was designed based off of dealer requests to target younger buyers.
- Seneca XT – This rugged Super C is built on a Freightliner® chassis that’s designed and engineered specifically to handle well both on and off the pavement.
- Solstice Li – This luxury Class B Motorhome, offers consumers the flexibility of lithium and a greener alternative to a generator.
Each Jayco RV lineup had various updates including new floorplans, new interiors and new features.
The event wrapped up with an awards gala to spotlight dealers for various achievements.
The showcase included congratulating Crestview RV in Buda, Texas, on receiving the 2022 Jayco Founders Award and Tampa RV in Tampa, Florida, on receiving the 2022 Jayco Largest Dealer Award.
Dealers celebrating 50 years with Jayco included Terrell Camping Center, Inc. in Terrell, NC and Masters RV Center, Inc. in Greenwood, SC.
The 2022 Jayco Top Towable Dealer was awarded to Richardson’s RV Center in Menifee, California, and the 2022 Jayco Top Motorized dealer was awarded to Tampa RV in Tampa, Florida.
Next year’s Jayco Dealer Homecoming will take place in Las Vegas at the Venetian Resort and Convention Center.
