Trader Interactive’s Erin Ruane will present an educational workshop in the sales track at the 2022 RVDA Convention/Expo.
Ruane has more than 25 years’ experience in sales and marketing.
The Convention/Expo will take place Nov. 7-11, 2022, at Caesars Palace in Las Vegas.
Ruane is the executive vice president of marketing for Trader Interactive, RV Trader’s parent company. Ruane will present “Lights, Camera, Action! The Importance of Video Content in your Marketing Mix” at 3:15 p.m. Wednesday, Nov. 9.
The 45-minute session will explore how video is an increasingly powerful way to communicate value propositions, develop brand identity and build relationships with consumers.
Learning objectives for this session include:
- How to capture video like a pro
- Tips and tricks to create an elevated video strategy that helps you reach your current marketing objectives
- Key Performance Indicators (KPIs) that will help dealers tie their video content efforts back to their sales goals
