Rollick and Winnebago have launched an online shopping experience on Winnebago.com. Winnebago integrated Rollick’s inventory and digital retailing (RollickDR) solution set into its website.
RollickDR digital retail tool helps OEMs and dealers consolidate acquisition activities in one solution.
Winnebago debuted its updated online shopping tools last week.
“We are excited to harness the power of the web to increase the quantity and quality of the leads generated from our website to Winnebago dealers,” said Kim Weckert, Winnebago Industries director of digital customer engagement. “The ability to connect customers further down the funnel, with a dealer near them that has the RV they want to buy, is going to be game-changing.”
The digital retailing component helps consumers shop online for available Winnebago inventory in their area. Shoppers can request a quote, schedule an in-person appointment and estimate the value of their trade-in. Additional shopping tools will be added in the coming months.
“Winnebago is taking a leadership position in the recreation industry both with its thoughtfully designed UI (user interface) and as the first RV OEM to take a groundbreaking step into the world of online retailing,” said Bernie Brenner, Rollick co-founder and CEO. “This was our vision when we founded Rollick and we are thrilled to partner with this forward-thinking, well-respected brand that is synonymous with the entire RV category.”
According to Winnebago’s market research, RV prospects show a clear preference for engaging online for more of the shopping process.
Leads originating through RollickDR had up to 50% better close rates compared with standard web form leads, Rollick said.
According to Rollick, a typical RV shopping experience often starts on the manufacturer’s website where consumers gather information about a product of interest, but then requires them to go elsewhere to find available inventory and to gather information related to the estimated cost. RollickDR provides a consolidated tool to help RV shoppers find information directly on Winnebago.com and submit requests to a local Winnebago dealer for follow-up.
“It is very helpful that Winnebago is collecting trade-in data from leads to help us identify our most highly valued prospects,” said Neal Joplin, Broadmoor RV Superstore sales manager. “I anticipate that we will have the opportunity to focus more energy on converting the most qualified customers that are ready to buy.”
