Kampgrounds of America (KOA) is continuing to increase efficiency by launching Dynamic Optimization and Select My Site features for its proprietary reservation system K2.
The K2 system processes a new booking every three seconds, a check-in every 1.1 seconds and completes a store sale every 1.25 seconds, the company said.
Andy Metroka, KOA chief information officer, said the K2 the company is dedicated to strengthening the platform.
“Our experienced and long-standing team continues to work on features and improvements that further optimize campground occupancy and add more functionality to the software. Our ongoing goal is to increase the efficiency of our owner’s and manager’s daily operations while driving campground revenue and profitability.”
KOA said the Dynamic Optimization feature helps campground managers and owners minimize reservation gaps using an overnight, automated process.
“Dynamic Optimization streamlines business operations utilizing complex algorithms and provides the opportunity to book more reservations. This feature frees up space for additional reservations during busy periods while allowing staff to focus on other areas of work which further increases the opportunity to grow revenue,” Metroka said. “Dynamic Optimization is also busy at work ensuring future space is optimized so new online reservations are not missed when operators are too busy with the day-to-day operations.”
K2’s Select My Site feature allows guests to choose a specific campsite for a premium determined by the campground, and Express Arrival, a feature designed to speed up the check-in process. K2 also has a transparent cost structure.
“Our campgrounds aren’t going to see a monthly or transaction-based fee for K2,” Metroka said. “K2, KOA.com and the KOA technology suite offer robust functionality for owners and operators that holds a leading position in the marketplace, driven and developed with decades of camping experience and the system is always moving forward.”
He said KOA is focused on outdoor hospitality but it is also a software company dedicated to helping its campground partners. Campground owners can use data and reports daily to better manage their operations.
