Entrepreneur magazine chose Whitney Scott, Kampgrounds of America, Inc. (KOA) CMO, as one of the media company’s first Top 50 Franchise CMO Gamechangers.
Scott was nominated by her peers for her innovative marketing contributions that have led to success for both KOA and the company’s vast network of North American franchisees, KOA said.
During a time when outdoor travel and camping have witnessed explosive growth and increased competition, Scott implemented data-driven marketing strategies to help the company make business decisions and better serve the millions of Americans who camp each year, KOA said.
In the nomination Scott was described as, “a passionate, innovative leader dedicated to her mission of connecting people to the outdoors and each other. Her work speaks for itself after being promoted to two chief officer roles before turning 35. In her role as chief marketing officer, Whitney has ushered KOA into an era of industry-leading digital and data-driven marketing.”
Scott established Terramor Outdoor Resort as a secondary brand under the KOA umbrella. She also leads KOA’s annual North American Camping Report development team.
“I am honored and appreciative to be included among such incredible industry disruptors,” Scott said. “We work hard to connect people to the outdoors, and to do this we have to be innovative on every level. I look forward to continuing my journey of leading KOA through this exciting time of industry growth and evolution.
