Late last year, Jayco released its Ultimate Recreational Vehicle Dreambook. The company shipped 21,000 Dreambook copies to almost 450 dealers ahead of the 2022 holiday season.
Filled with RV product details and stories about the company’s RV Ascend Community ambassadors using various Jayco models, the Dreambook was patterned after Sears Roebuck catalogs of yore. The book was designed to inspire consumer purchases for the holidays and the upcoming camping season.
According to Jayco Content and Communications Manager Alexandra Shamblen, RV dealer response to the book was “wonderful.”
“Several asked for more immediately upon receiving them,” Shamblen said.
Jayco put the Dreambook inventory on the company’s marketing hub for dealers to directly order and ship the catalog to their dealerships.
“I got some feedback from the managers here and they said they like how (the catalog contains) a mixture of lifestyle stories and products together,” said Louise Larsen, RV City reception in Alberta, Canada. “They think the Dreambook is amazing. Great job to whoever put the hard work into creating it.”
Jayco plans to produce a similar book again, Shamblen said.
The 2023 Jayco electronic flipbook version of the Dreambook is available here. It is also available on YouTube here.
