Alliance RV hired Joe Mehl as the manufacturer’s marketing director.
Mehl has more than 10 years of marketing experience and most recently was the marketing manager at Forest River.
“Joe is a true talent whose drive and vision will be instrumental in extending our brand reach,” Alliance co-founder Coley Brady said. “As Alliance grows, we continue to add talented individuals to the team who share our core values and who are passionate about winning.”
Alliance said Mehl will work to extend Alliance’s brand reach through digital media efforts before and after sales. The manufacturer’s Facebook group already has created a wide platform for RVers, the company said, and Mehl will look to increase the company’s visibility in other social media platforms as well.
“I am excited to join the Alliance team, a truly independent manufacturer with a focus on taking care of customers not just at the point of sale, but throughout the ownership journey of the RV,” Mehl said. “Alliance’s motto of ‘Do The Right Thing’ fully embodies how I approach everything I do in life, so it is a natural fit. I look forward to promoting the Alliance story and educating prospective customers.”
