Blue Compass RV continued its nationwide store rebranding last week, finishing its brand rollout in the Pacific Northwest.
The new Blue Compass RV brand is now in place in 10 stores across Idaho, Montana, Oregon and Washington.
This year, the company is rolling out the Blue Compass RV brand to over 100 stores in 33 states.
Blue Compass RV CEO and President Jon Ferrando said: “We completed a successful rollout of the Blue Compass RV brand in the Pacific Northwest. These are strong RV markets for us. Baringing our Pacific Northwest stores together under the Blue Compass RV brand will be powerful from a marketing perspective and for our customers and associates who are excited about the new brand.”
Ferrando said the rollout includes significant investments to upgrade facilities and install new signs inside and outside the dealerships.
“We will also make significant investments in our marketing and to further all aspects of the customer experience,” he said. “This reflects our bold vision to create an exceptional company with an inspiring RV brand that consumers will trust from coast to coast as they create their RV adventures across America.”
Dealerships rebranded Blue Compass RV are:
- Appleway Liberty Lakes is now Blue Compass RV Liberty Lakes
- Appleway Pasco is now Blue Compass RV East Pasco
- Blue Dog RV Bend is now Blue Compass RV Bend
- Blue Dog RV Hayden is now Blue Compass RV Hayden
- Blue Dog RV Kalispell is now Blue Compass RV Kalipsell
- Blue Dog RV Medford is now Blue Compass RV Medford
- Blue Dog RV Pasco is now Blue Compass RV West Pasco
- Blue Dog RV Post Falls is now Blue Compass RV Post Falls
- Blue Dog RV Redmond is now Blue Compass RV Redmond
- Blue Dog RV Spokane Valley is now Blue Compass RV Spokane Valley
