Blue Compass RV completed its brand rollout in five Northeast states and major RV markets.
States involved include Connecticut, New Hampshire, New York, Pennsylvania and Vermont.
Blue Compass RV President and CEO Jon Ferrando said: “The Blue Compass RV brand rollout at our stores in the Northeast United States was exceptionally well received by customers and our associates. We have tremendous high-volume stores in these RV markets, giving us a powerful brand presence in the Northeast. These states have strong RV demographics and thousands of camping destinations for RV adventures.”
The updated dealership branding consists of the new blue-hued logo, featuring a mountain landscape accessible by a road.
As consumers head to these locations, they will be treated to new signage, both in the facility and on the property, as well as an elevated experience reflecting the Blue Compass RV brand.
The below dealerships received a full rebrand:
- RV One Superstores Buffalo is now Blue Compass RV Buffalo
- RV One Superstores Connecticut is now Blue Compass RV Connecticut
- RV One Superstores Albany is now Blue Compass RV Albany
- RV One Superstores Vermont is now Blue Compass RV Vermont
- RV One Superstores New Hampshire is now Blue Compass New Hampshire
- RV One Superstores Fleetwood is now Blue Compass RV Fleetwood
