A recording of RVIA’s Sustainability Committee webinar on greenwashing is now available.
RVIA members can access the recording by clicking here.
The webinar was conducted Sept. 19 on the dos and don’ts to avoid greenwashing.
RVIA said three in 4 people considering buying an RV say the sustainability of materials has an impact on their purchase decisions.
The challenge, the association said, is how to market a company’s sustainability efforts without running the risk of “greenwashing.”
Formed earlier this year, RVIA’s Sustainability Committee serves as the convening body for sustainability experts in the RV industry to share ideas and best practices as well as educational resources.
