Carefree of Colorado appointed Derema Group to represent the organization across the U.S. as its primary manufacturer’s representative selling into the RV aftermarket.
Carefree of Colorado said the Derema appointment signaled an increased investment into the RV aftermarket. Carefree will focus on making its differentiated products and components more available within the distributor and dealer community, the company said.
Carefree Director of Aftermarket Sales Kevin Jastrem said, “We could not be happier to begin work with Derema Group and appointing them to represent us in the aftermarket. Developing our partner’s knowledge base and ensuring access to Carefree products will be the core focus for us in bringing Derema on board.”
Carefree said the company had a strong aftermarket presence over its 50-plus years in business. The Derema appointment will enhance Carefree’s participation in the channel, the company said.
Derema Group President Kurt Forsman said, “It is our goal to represent the best products and work with the best people in the industry. Partnering with Carefree of Colorado exemplifies that desire. We look forward to growing this established brand and generating new opportunities for Carefree and their dealers.”
Carefree said its appointment follows the recent product introduction of Alpine Slideouts and a comprehensive replacement Canopy program, both aimed at the aftermarket.
