Blue logos with a road leading to sun-drenched mountains grace Blue Compass RV’s new dealership facility in Austin, Texas. The dealership is the final link in the dealer chain’s unified signage and rebranding across dealerships.
In 2023, Blue Compass rebranded all of its over 100 dealerships to reflect identical logos, names and signs.
The effort included installing 415 new exterior signs and 4,820 interior signs throughout all dealerships.
Blue Compass founder and CEO Jon Ferrando said the rebrand additionally enhanced customers’ sales, service and ownership experiences.
“We finished in style,” Ferrand said, “with the grand opening in December of our brand-new, state-of-the-art dealership facility in Austin, Texas.”
The facility has 20,000 square feet of service bays, tech facilities and parts storage. The facility can service 30 RVs at a time.
The 9,500-square-foot showroom is accompanied by retail parts and service write-up space and a large service drive. The dealership encapsulates 23 acres on I-35 in south Buda, across from the Blue Compass Airstream of Austin.
“Our customers have given us exceptional feedback on the new brand,” Ferrando said, “and it is no surprise as I have seen the passion of our associates to provide an exceptional sales, service and ownership experience for our customers.”
