Gen-Y Hitch is collaborating with Automotive Accessories Aftermarket USA (AAM) to further the supplier’s marketing and technological capabilities. AAM is among the largest distribution groups in the Specialty Equipment Market Association (SEMA) marketplace. The company has been operating since 1988.
Gen-Y Hitch Director of Wholesale Luke Stump said, “I was most impressed with their ability to help local re-sellers and installers grow their market share through marketing toolkits, tech support and member collaboration to accomplish a common goal.”
Tennessee-based AAM has four retail marketing programs: Engine Pro, Parts Pro, Performance Corner and Total Trucks Centers. The program’s components include website design, email tools and videography.
