As a grocery store expands its food selection, Keller Marine & RV is expanding its OE product selection. Keller now offers OE replacement parts, providing dealers and service shops with one place to purchase products.
The expanded selection enables dealers to obtain both warranty and non-warranty repair items with various products. Ordering through Keller avoids OE freight and crate shipping fees from Elkhart, Indiana. Keller vehicles have an integrated structure to transport materials without the additional crate fee.
Keller Marine & RV President Mike Keller said, “We want to be a one-stop shop for the dealer.”
Keller compared distributors with grocery stores. He said it is logical to buy all your groceries at one store rather than visiting multiple stores. Ordering from a distributor, rather than an OE, also means fewer shipments.
He said, “We are trying to be more diversified in our offering.”
For years, Keller has sold appliance replacement parts for furnaces, air conditioners and water heaters. The distributor now stocks RV parts such as wall panels, ceiling panels and slide-out floors.
Keller partnered with Good Guys Plywood to provide the company’s Goodply slide-out floor replacements. Good Guys Goodply removes moisture from its wood and coats it with a marine-grade sealer, eliminating moisture. Keller has partnered with the supplier for the last year.
Keller also stocks Genesis Products items such as wall covers, laminated panels and cabinet doors. The distributor expanded its undercarriage products last year with Lippert hubs and drums. The company integrated Ameri-Kart black water tanks into its selection. Keller carries Partick Industries’ products as well.
Keller’s enhanced product range provides a place for dealers to “go to one place and get everything that they need,” Mike Keller said. “It saves them time.”
