Laurelhurst Distributors expanded its product range to include 120 suppliers. Twenty suppliers and around 3,000-4,000 SKUs have been added over the past year.
The distributor’s SKUs now total 25,000 and it actively stocks between 20,000-25,000.
Laurelhurst’s new suppliers include Icon Technologies, GE Appliances, Optronics, Hengs Industries, Pollak, JR Products and Pinnacle Appliances.
Laurelhurst Distributors President Jeremy Chase said, “The reason why we continue to grow and to bring on new products, is because our dealers that we currently support are always asking for us to bring on more product.”
The distributor works with around 600-700 dealers. Laurelhurst’s three-person road team—Chase, Ciera Frazier and Jessica Sheppard— visit dealers and collect product inventories to see what products are successful. From there, Laurelhurst researches a product and discovers if it is accessible and if it is a good fit for the company.
The Oregon-based distributor serves dealers in Alaska, Arizona, California, Idaho, Montana, Nevada, Oregon, Utah and Washington.
After purchasing $50,000 or more with Laurelhurst, the distributor gives dealers a 2% rebate at the end of the year. Monthly and seasonal specials are provided throughout the year. The distributor additionally holds an annual virtual show in January.
