Trader Interactive, the parent company of RV Trader, launched a new product that will create a direct sales channel through OEM websites.
TraderConnect will embed current RV Trader, Cycle Trader, Commercial Truck Trader and Equipment Trader listings from affiliated dealers into an OEM site webpage.
The program is now available for RV dealers.
Trader Interactive Director of OEM Partnerships John Ryneska said, “OEM websites are a vital source of information for buyers, so the ability to provide on-site dealer listings can significantly increase the visibility of units for sale.”
According to Trader Interactive, OEM benefits include lead generation for authorized dealers and leveraging traffic and lead data. The program can eliminate building and maintaining OEM marketplaces. The OEM can leverage traffic volumes, monthly listings, dealer ad options and back-end technology. OEMs can also receive Trader Interactive sales, technology and marketing assistance.
Ryneska said, “Our new TraderConnect program offers a seamless solution for adding this new touchpoint for brands whose dealers advertise on our marketplaces.”
For more information, contact [email protected].
