RVDA and Customer Service Intelligence (CSI), Inc. will host a 30-minute webinar at 2 p.m. ET April 24.
The webinar is titled “Help Me Solve…the Mystery of Customer Retention and Improving Net Promoter Scores (NPS).” The session will focus on customer feedback when buying or servicing an RV and how the feedback can help RV dealers retain customers and enhance productivity.
RVDA President Phil Ingrassia said, “During the pandemic, many dealerships saw a large influx of new customers who were first-time buyers. This webinar will help dealers build on that new customer base by better understanding the feedback those customers have provided.”
Dealers will learn about:
- Understanding customer retention and NPS’ importance to dealerships.
- Assessing the current processes and staff performance.
- Strategies to improve customer retention and boost NPS scores.
- Implementing changes and measuring success.
CSI CEO Becky Thompson said nurturing customer relationships is important to a sustainable and profitable business model.
She said, “At an RV dealership, where purchases are significant and infrequent, ensuring high customer satisfaction and loyalty between purchases through maintenance, upgrades and other services is vital for continuous business success.”
Thompson suggested that attendees devote time to calculating what their average customers spend on sales and services before the webinar.
This event continues a series of webinars known as “Help Me Solve…” featuring RVDA endorsed providers. These webinars are tailored for RV dealer professionals who are at the forefront of change and seek continual growth.
To register, click here.
