Software solution provider Integrated Dealer Systems (IDS) is partnering with CallSource, an analytics and call-tracking technology.
The partnership will provide “better visibility” into dealer phone leads generated from advertising sources, such as websites, third-party listing sites, direct mail and more. IDS’ customer relationship management (CRM) system will take in phone leads and create opportunities for dealers to track outbound calls to customers.
“At IDS, we are committed to building innovative new products to support our customers’ continued growth,” IDS Initiatives Manager Chris Buzny said. “We believe that partnering with software providers who complement and expand the core functionality of our product is of great benefit to the industry as a whole.”
Through the CallSource “Everylead” platform, dealers will be able to see all leads generated from their marketing sources, which include texts, phone calls, web forms and chats. The information can be pushed into IDS’ CRM system for full visibility and follow-up.
The companies’ noted if a phone call is mishandled, the CallSource platform provides real-time alerts to the dealership for immediate follow-up to promote more appointments.
“Pushing sales prospect calls into dealership CRM is integral to ensure dealerships are managing the inbound and outbound customer experience,” said Stephanie Robbins, CallSource senior director of strategic partnerships. “In the recreational space, phone leads are the No. 1 lead-driver for dealerships, yet many stores are not tracking the performance of their advertising or employees to ensure that their customers are receiving the best service and prompt follow-up required, to ensure they are managing the customer life cycle from lead to close.”
The IDS Technology Partner Network is intended to expand the dealer management system’s core functionality, IDS stated. The company provides software solutions for RV, marine and trailer dealerships in North America.
