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EXCLUSIVE: Dealer Lending Software Application Expands Resources and Applications

A picture of Stephanie Alderman, Pre-Pair CEO.
Pre-Pair CEO Stephanie Alderman

Before the first dribble of a basketball game, the primary step of a race or the initial pitch of a baseball tournament, athletes invest hours of preparation into their skill.

F&I and sales employees similarly prepare, collecting all data available before stepping onto their dealerships’ playing fields.

In June, ReserveMax LLC, officially transitioned to become Pre-Pair. The organization changed its product name in May and formally changed its company name in June.

As ReserveMax, the company provided numerous F&I resources to support dealers in navigating the lending process.

According to Pre-Pair CEO Stephanie Alderman, the company discovered that the tool could be used earlier in the sales process.

“Before it was just about lender selection,” Alderman said, “now, it is about lender selection, plus RV selection and prequalifying leads as early in the process as possible.”

The company changed the name to Pre-Pair because the software preps F&I and sales employees and provides information to pair the consumer with the right RV and lender.

The software now provides sales associates various data tools. Through the company’s recent 700Credit partnership, dealers will receive more information. The 700Credit soft prequalification tool is integrated into Pre-Pair to tailor customer experiences from an earlier starting point. Consumers can prequalify online before they walk into a dealership.

Alderman said, “This just helps that salesperson even more to support the customer in their buying experience.”

Pre-Pair will integrate with customer relationship management (CRM) software to further expand its dealer offerings. The company seeks to work with CRMs that accept auto lead data format (ADF) files. Pre-Pair will go live with its first CRM integration in the coming weeks.

The company is also collaborating with lenders to simplify application processes. Alderman said Pre-Pair is working with M&T Bank to automate its application checklist. Pre-Pair will test the model in August.

Structural Changes

Pre-Pair gained a fintech equity investor. The investor’s additional capital enabled the company to add more employees to its 11-member team. According to Alderman, the company plans to employ 25 people by the end of the year. Pre-Pair will reveal executive hires in the coming months.

For more information on the software, click here.

 

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