Priority One Financial Services is bringing its RV, marine, trailer and equipment dealers a new resource to improve their consumers’ experiences.
The F&I provider integrated a prequalification tool to Priority One dealers. The free feature will provide credit reports from lending bureaus. According to the provider, the prequalification tool will not impact consumers’ credit scores.
Priority One Vice President Nicole Armstrong said, “Customers want questions answered right away—often before they even step foot in the showroom. Using prequalification, a dealer can connect a customer with Priority One early in the buying process so that by the time they walk into the showroom, they have an idea of what they might be able to afford.”
Dealers can direct consumers to Priority One’s Finance Resource Center on its website, use an in-store kiosk or send the application via text message through the Kenect app. Once the form is completed, a Priority One employee will call to begin the prequalification process.
The tool is currently in beta testing with selected dealers. The service is expected to be available to all Priority One dealers at the end of July.
To learn more about Priority One, click here.
