Angie Peterson brings more than 20 years of RV industry experience to her new role at KZ RV. The manufacturer appointed Peterson as director of marketing.
Peterson will raise brand awareness and drive engagement by working closely with KZ’s executive team to implement marketing initiatives. Her background in the supplier and manufacturer segments gives her perspective on how the industry can collaborate effectively.
According to Peterson, her previous position as Dutchmen RV director of marketing “provided me an opportunity to hone my skills.”
She will use her creative and design abilities to develop marketing strategies.
Peterson said in her free time she “would rather be learning about the newest feature in Adobe Creative Suite or reading articles on marketing trends. I am a sponge, wanting to absorb it all and apply what I have learned to my objectives.”
Peterson began one of her first projects at the company. She is crafting the manufacturer’s Elkhart Extravaganza exhibit for the Sept. 23-26 show in Elkhart, Indiana.
According to Peterson, she is eager to work with her co-workers at KZ.
She said, “Every morning I wake up and I am blessed to be surrounded by people who believe in me and support my decisions.”
