Automotive Compliance Education (ACE), a compliance training provider for the RV and other industries, is refreshing its brand for the first time since the company’s founding eight years ago.
Founder and Executive Director Gil Van Over III said the new look reflects ACE’s mission to help industries keep pace with a shifting compliance landscape, including the imminent finalization of the Federal Trade Commission’s new CARS Rule.
“We needed a brand our agents, dealers and users could all be proud of,” Van Over said, “and we agreed our image no longer reflected our training, which is frequently updated and always current.”
The updated brand features a new logo and a new website. The new logo pairs ACE’s signature nib icon with a bolder, more contemporary font. The website was rebuilt to help students, dealers and agents find the information and next steps they need more quickly.
Tariq Kamal, ACE’s vice president of operations, said, “The original website worked well for individual users but did not offer a clear path for dealers seeking an enterprise-level compliance solution or agents who want to offer one. Our new site makes it clear that the right solution pays dividends for all sides.”
