Alliance RV will debut its latest brand at Elkhart Extravaganza next week. The Benchmark is the company’s first destination trailer.
Benchmark is Alliance’s fifth brand launch since the company was created in 2019.
Alliance RV co-founder Ryan Brady said, “We believe the destination segment of the market was craving a premium independent manufacturer with a proven track record of incorporating consumer feedback while providing an elevated ownership experience. We plan to set the standard within the destination category with our Benchmark brand.”
The Benchmark features one floorplan, the 44LFT. The travel trailer includes two full bathrooms and lofts on both vehicle sides. Composite floors and sidewalls enclose the RV.
Appliances include two 30,000 BTU furnaces, three 15,000 BTU air conditioners, dual fireplaces and a washer/dryer. Day/night shades with power blinds cover the upper windows. The living area includes hardwood cabinets and fascia. The RV includes residential, soft-close cabinets and four smart TVs.
The exterior features a fiberglass front cap with a large windshield.
Alliance RV co-founder Coley Brady said, “Benchmark was a natural extension as we continue to gain scale by strategically growing Alliance RV. Our goal is to remain dealer-focused and customer-obsessed while putting Alliance RV on solid ground to continue to grow for years to come.”
