Lippert President and CEO Jason Lippert said the RV supplier’s premium innovative content will spur accelerated sales growth, beginning in the fourth quarter of 2024.
As an example, Jason Lippert touted the industry response to the company’s new Touring Coil Suspension (TCS), saying the new product is the first towable suspension of its kind. He said TCS cuts towable RV vibration by about 50%, helping to extend the RV’s life, lowering maintenance costs and increasing consumer satisfaction.
“As consumers add more sophisticated content like this to their vehicles,” he said, “TCS should fuel even greater demand.”
Jason Lippert said the supplier demonstrated TCS to several major OEMs and dealers.
“The dealers and OEMs simply could not believe the difference that TCS made,” he said. “The significant investment we made here last year looks to be paying off, and we believe that the addressable market for this unique product is over $150 million in revenue opportunity.”
Manufacturers including Alliance, Brinkley and Grand Design are adopting TCS in 2025 models. Jason Lippert said other major OEMs are exploring the option.
He also discussed Furrion’s success this year. Through the first nine months of 2024, Furrion aftermarket sales are up 18% compared with the first nine months of 2023.
“Furrion’s air conditioners, which have a high replacement rate, are one of the top-selling products in the RV aftermarket,” Jason Lippert said. “Our OEM sales of air conditioners and other products should set us up for direct replacement in the aftermarket once the repair cycle begins for an RV owner. As our OEM content increases on each product, the likelihood we get the aftermarket sale on those components should also increase.”
For the first nine months of 2024, Furrion’s air conditioner business is up 80% from the first nine months of 2023. Jason Lippert said the result showed the supplier’s ability to gain OEM content share and would be good for aftermarket Furrion replacements in the future.
Finally, Jason Lippert said the company’s merger and acquisition activity, which has been mostly silent the past two years, was expected to increase in 2025.
“We have had a lot of conversations with a lot of different targets in the last several quarters,” he said. “Hopefully, (we are) starting to get closer on some things and definitely expect more activity to come about the next couple of quarters. We are hoping that M&A is more active in the next calendar year than what we have seen this year. I feel good about it.”
