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KOA Explores Outdoor Economic Effects

A picture of a Type C motorhome parked at a camping spot under the trees at a KOA campground.

Kampgrounds of America’s (KOA) 10th and final report of its Camping and Outdoor Hospitality Report series explored the industry’s economic influence.

The Economic Impact report displayed industry benefits and barriers. The study revealed that outdoor enthusiasts generate benefits for local economies, including supporting small businesses, increasing taxable revenue and supporting job growth. The survey estimated that consumers generate around $49 billion in local communities during their trips.

KOA President and CEO Toby O’Rourke said, “Campgrounds across North America are key partners in their communities, driving visitation and strengthening local economies. Not only is camping growing, but our report finds that campers feel camping is an affordable option to travel.”

In the past year, consumers increased average daily spending by $28 per person, spending around $156 per person per day. RVers specifically spent around $169 per person per day, while glampers spent $178, new consumers spent $147 and families spent $161.

Eight in 10 consumers said they plan to either increase or keep their camping trips consistent. The amount of active camping households that camp three or more times annually has increased 98% since 2014.

Nevertheless, challenges are nearly always present. The report estimated around 11% of consumers put off or decided not to buy an RV in the past year. Barriers to camping include financial security, outdoor knowledge and weather.

To view to full report, click here.

 

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