As the industry emerges from a slew of fluctuating trends over recent years, RVshare’s 2025 Travel Trend Report unveiled that consumer traveling is on the rise.
The report uncovered that 90% of Americans plan to travel as much in 2025 as they did in 2024; the figure increased 4% compared with last year’s report.
The RV rental company noted five categories emerging from this year’s report: RV travel trends, quality takes precedence, passion-driven travel, splurging and nomadic vibes/restful rides.
RVshare CEO Jon Gray said, “As we look to 2025 and the future of travel, we understand that quality reigns supreme. Rather than ticking off destinations, this year’s trend report illustrates that Americans are yearning for more intentional travel and captivating experiences—especially when it comes to road trips.”
RV Travel Trends
More than half (60%) of people planning to travel in 2025 are considering a road trip or vacation in an RV. Nearly half (47%) of travelers cited an RV as a preferred type of accommodation for their 2025 travels.
Consumers chose RVing over flying due to travel schedule flexibility, predictable costs and luggage fees.
Nearly two-thirds of travelers would consider renting an RV for a future trip. RVshare recorded 44% of its 2024 bookings had the RV delivered to their campground or destination.
Nearly two-thirds (60%) of travelers are planning an RV trip in the next 12 months. RVers planning trips beyond camping including a national park or scenic area (67%), multi-day festival (63%) and tailgating events (53%).
Quality Takes Precedence
Nearly two-thirds of travelers plan to allocate their budgets toward fewer but more meaningful trips. Nearly half of survey participants are planning more leisure trips in 2025, while more than half are planning a trip with family or friends.
Annual trip trends are resurging. Parents are leading the re-emergence with 67% planning to embark on annual trips.
Passion-Driven Travel
Passion is the root of many endeavors. The majority (94%) of participants said they would consider planning a trip around their passion.
RVshare’s report indicated that Gen Z and Millennial consumers are most interested in planning trips around food, music, sports, movies, fashion and wellness. Boomers gravitate toward history-based travel, such as national monuments and historically significant sites.
More than half of the survey respondents said they would take a cross-country or international trip centered on a passion. One in five people claim they would book a trip around wellness, while three in five would plan a trip around food and/or history.
First-hand travel recommendations from family and friends remain influential. Boomers (71%), Gen X (61%) and Millennials (55%) reported they typically turn to family and friends for travel inspiration and advice.
Gen Z consumers use viral social media content, with 58% looking to viral content for travel destinations and trip ideas.
Nomadic Vibes, Restful Rides
Travelers seek various objectives during their adventures. RVshare concluded that 54% of consumers seek to balance family time with exploring new places. One in five travelers seeks to meet new people and be more physically active. More than half are looking for laid-back, relaxing trips.
RVshare concluded that nearly two-thirds of travelers want to spend quality time with family, 62% want to relax and unwind and 54% want to discover new places.
Nearly half (44%) of travelers are planning domestic travel, while 41% are planning longer trips for 2025.
Almost a third of consumers are using artificial intelligence (AI) tools to plan their trips. Close to half of millennials are using AI, while 35% of Gen Z, 25% of Gen X and 10% of Boomers are using the tools. Half of travelers are attracted to the tools to identify the most efficient itinerary and choose the right destination and dates.
To view the full report, click here.
