Aims Power President Bruce de Jong is expanding his company’s RV market presence. The next step in the expansion is partnering with Ranger Distribution.
Aims Power equips multiple industries with converters, generators, lithium batteries and solar solutions.
de Jong and his team stepped onto the RV industry playing field nearly three years ago. While de Jong said the supplier’s RV sales are less than 5% of its business, he said he would like to boost it between 20% and 30%.
Based in Elkhart, Indiana, Ranger Distribution is an OE distributor serving many major RV manufacturers. Ranger Chief Revenue Officer Brent Diver said the distributor partnered with Aims to fill out Ranger Distribution’s power offerings.
Ranger plans to upfit a team member’s RV with Aims Power components for training. Diver said Ranger prioritizes “being competent in whatever we are selling.”
The Ranger sales team will learn how to install each Aims device so representatives know each product’s ins and outs. The distributor will carry all Aims’ OE products. Aims will be involved in Ranger sales training.
de Jong said Aims and Ranger are united by a shared outlook on business and consumer service.
de Jong said, “We are thrilled to join forces with Ranger Distribution and believe this partnership will bring significant value to our customers and stakeholders.”
