RVDA collaborated with endorsed providers RV Trader and Statistical Surveys, Inc. (SSI) to deliver a video of insights to RVDA members.
The 11-minute video, titled “Unlocking the Power of Pre-Purchase and Post-Purchase Data,” provides insights to empower dealers to better leverage consumer data.
The video is available on the RV Learning Center’s YouTube channel.
RVDA President Phil Ingrassia said, “Data is a critical component of decision-making in today’s competitive RV market. By understanding this data, RV dealers can build better customer relationships and increase their bottom line.”
The session specifies pre- and post-purchase data dealers can collect during buyers’ RV purchase journeys. The video highlights strategies to increase conversion rates, improve inventory management and create stronger, long-term consumer relationships.
Key takeaways include:
- Leveraging Pre-Purchase Data: Understand what potential RV buyers are searching for in dealer inventories, their preferences and how to effectively tailor marketing and conversion rates to attract the right consumers.
- Post-Purchase Insights: Learn how to track RV consumer behavior and satisfaction post-purchase to enhance consumer retention, generate long-term relationships and positive reviews.
- The Power of Data Analytics: Explore how data-driven decisions can optimize business practices, from inventory management to marketing outreach.
- Best Practices for RV Dealers: Discover tactics for translating data into sales strategies, improving consumer engagement and boosting profitability.
Jennifer Green-Neff, vice president of brand marketing for Trader Interactive, the parent company of RV Trader and SSI, said, “By leveraging the unparalleled data we provide, dealers can craft fully informed sales strategies that drive growth and improve customer satisfaction.”
To watch the video, click here.
